I’ve never done a comprehensive yearly review of my business, but I’ve spent a lot of time this year hanging out with more mature freelancers and this is something that they do, so I’m going to do it too. This isn’t to show off (though, I actually do want a fucking...
Giving yourself a raise is an oft-trumpeted goal for freelancers and creatives. But in order to pay yourself more money, you usually need to take on more work. There’s a running joke that entrepreneurs and freelancers are the only ones who will work 60 hours a week to...
In this episode, Auntie throws down over freelancers and creatives price shaming one another and pours the tea about what a "good" client actually means. Powered by RedCircle
In this episode I discuss the words and phrases I don't use in my brand communications and why it's not really about "not offending people." (Which seems like a perfectly worthy goal to me, but what do I know.) To ask a question or leave a comment, you can call or...
In this mini episode, I discuss the need for an In Case of Emergency plan for your business and how to start putting one together. My pal Anna's recession-proofing toolkit: https://www.annafhetzel.com/recession Powered by RedCircle
In this mini episode, I finish a project 7 months late and talk about why project delays can be so stressful and at least one thing you can do about it. Powered by RedCircle
In this mini episode, I talk about a haircut gone...slightly wrong, and what to do when faced with a project you might not be fully qualified for (or excited about). To ask a question, you can send a text or leave a voicemail at 614-585-2289. Powered by...
Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment. In business, a niche is the intersection...
I recently looked in my 2016 planner (good thing I never throw these things awaaaaay) and found a diagram I’d drawn at the very beginning of my freelance journey. [image description: A grid with two rows and two columns. The columns are labeled “low risk” and “high...
Long before there was Animal Crossing, I started playing a very silly and gently addictive game called Merge Dragons. But it actually taught me a lot about managing resources in my business. Merge Dragons is a puzzle game that involves merging like objects to form...
This week on HDIPT, a question from Kara about turning hourly rates into a flat monthly pricing: The client is looking for a flat-rate fee per month rather than an hourly charge to add listings to their real estate website. There's some variability -- spring and fall...
Welcome to HDIPT, a blog series where Auntie answers all your specific pricing questions! Today’s question is from Marsha about copywriting: My realtor (and good friend) really liked the copy I wrote for my condo listing and wants to hire me to write copy for all her...