Descriptive vs. Prescriptive Branding

Descriptive vs. Prescriptive Branding

I love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze.¬†Over the years, I’ve learned that personality tests ought to be used¬†descriptively, rather...
3 Ways to Bring Personality to Your Brand

3 Ways to Bring Personality to Your Brand

I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot...
Rebranding vs. Redecorating

Rebranding vs. Redecorating

Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more...
Your Logo is Not Your Brand

Your Logo is Not Your Brand

I’ve had quite a few conversations recently with fellow female entrepreneurs about their Brand, with a capital B. Those conversations usually go something like this: My logo sucks. I need a new one. And I need new headshots. I don’t like the fonts on my...