Are you a panda or a trash panda?

Are you a panda or a trash panda?

Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment.  In business, a niche is the intersection...
Buckets Full of Rebranding

Buckets Full of Rebranding

l just finished my semi-annual business identity crisis and as a result, I both rebranded and redecorated. While l don’t recommend the large quantity of identity crisis navel-gazing l seem to do, l do suggest occasionally stepping back and asking yourself a few...
Marketing Ideas for Photography

Marketing Ideas for Photography

After a fun, but generally unproductive, detour through the world of wedding planning, I decided to focus (hehe) on wedding photography. Eventually, I shifted a bit to concentrate on family and individual portraits. While I had my photography business, I had to come...
Marketing Strategies for Wedding Planners

Marketing Strategies for Wedding Planners

When I stepped away from teaching after my first year in the classroom, the first career alternative I investigated was wedding planning. I took a certification course through Penn Foster. I even joined the Association of Bridal Consultants. Pretty much all I ever did...
Content Marketing Ideas for Realtors

Content Marketing Ideas for Realtors

I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD IT...
Getting Started with Content Marketing

Getting Started with Content Marketing

Last week I had the honor of presenting at the inaugural Zurie Business Series. It was great to reconnect with the creative community in my hometown, and share about one of my favorite marketing strategies: content marketing. Many business owners, including myself,...
All Your Blog Base Are Belong to Us

All Your Blog Base Are Belong to Us

“No one responds to my Facebook posts. I don’t have enough Instagram followers. Should I rebrand?!?!” (Answer: You can, but it may not help.) A lot of business owners start their online presence on social media platforms, usually Facebook or...