Content Marketing Ideas for Realtors

Content Marketing Ideas for Realtors

I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD IT...
It’s Time To Forget About Ideal Clients

It’s Time To Forget About Ideal Clients

When I was in college, I made a list of qualities I wanted and didn’t want in a spouse. One thing on the dislike list was heavy metal music, to the great amusement of my now-husband, who enjoys a wide range of music including, yes, some heavy metal. Fortunately,...
Descriptive vs. Prescriptive Branding

Descriptive vs. Prescriptive Branding

I love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather...
3 Ways to Bring Personality to Your Brand

3 Ways to Bring Personality to Your Brand

I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot...
3 Paths to an Online Business

3 Paths to an Online Business

I’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in...
My Most Expensive Business Mistake

My Most Expensive Business Mistake

Even though I have no formal training in business, marketing, or writing anything besides literary analysis essays, the learning curve for the A-minus Mama seems to be less horrifyingly steep than, say, teaching a room full of teenagers about sexual reproduction. (In...
Rebranding vs. Redecorating

Rebranding vs. Redecorating

Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more...