Are you a panda or a trash panda?

Are you a panda or a trash panda?

Let’s talk about niche. In ecology, a niche is the unique place an organism occupies within its community. This includes its habitat, its spot on the food web, and the adaptations it has for surviving in that environment.  In business, a niche is the intersection...
Why “no guts, no glory” is bull

Why “no guts, no glory” is bull

I recently looked in my 2016 planner (good thing I never throw these things awaaaaay) and found a diagram I’d drawn at the very beginning of my freelance journey. [image description: A grid with two rows and two columns. The columns are labeled “low risk” and “high...
Your Business Life Essence

Your Business Life Essence

Long before there was Animal Crossing, I started playing a very silly and gently addictive game called Merge Dragons. But it actually taught me a lot about managing resources in my business. Merge Dragons is a puzzle game that involves merging like objects to form...
Content Marketing Ideas for Realtors

Content Marketing Ideas for Realtors

I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD IT...
It’s Time To Forget About Ideal Clients

It’s Time To Forget About Ideal Clients

When I was in college, I made a list of qualities I wanted and didn’t want in a spouse. One thing on the dislike list was heavy metal music, to the great amusement of my now-husband, who enjoys a wide range of music including, yes, some heavy metal. Fortunately,...
Descriptive vs. Prescriptive Branding

Descriptive vs. Prescriptive Branding

I love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather...
3 Ways to Bring Personality to Your Brand

3 Ways to Bring Personality to Your Brand

I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot...
3 Paths to an Online Business

3 Paths to an Online Business

I’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in...