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Marketing Strategies for Wedding Planners

When I stepped away from teaching after my first year in the classroom, the first career alternative I investigated was wedding planning. I took a certification course through Penn Foster. I even joined the Association of Bridal Consultants. Pretty much all I ever did with that was go on two …

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Content Marketing Ideas for Realtors

I spent two years working in a variety of real estate offices on the administrative side. Along the way I saw a lot of marketing ideas for realtors, most of which sounded like a Destiny’s Child song: This shiny new loft I SOLD IT This adorable Cape Cod I SOLD …

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How to Use a Lead Generation Quiz to Market Your Business

There’s a reason personality quizzes remain a popular staple for teen magazines and have exploded online through sites like Buzzfeed. Everyone loves talking about themselves and learning where they fit in. But did you know that personality quizzes can also be a powerful marketing tool? How Lead Generation Quizzes Work …

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It’s Time To Forget About Ideal Clients

When I was in college, I made a list of qualities I wanted and didn’t want in a spouse. One thing on the dislike list was heavy metal music, to the great amusement of my now-husband, who enjoys a wide range of music including, yes, some heavy metal. Fortunately, I …

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Descriptive vs. Prescriptive Branding

I love personality tests. (Surprise!) As an INFJ, I am hardwired for navel-gazing, but these tests also fulfill my science-minded urges to classify and analyze. Over the years, I’ve learned that personality tests ought to be used descriptively, rather than prescriptively. No one fits squarely into one category or another, and it’s important to …