Freelancing: Just Like Learning to Ride a Trike

Freelancing: Just Like Learning to Ride a Trike

When I started my own business, I set myself 3 simple and relatively modest goals: Work 15-20 focused hours per week. (i.e. not while trying to juggle a small child) Replace my teaching salary. (I didn’t think to specify pre- or post-tax, but it gave me a...
Rebranding vs. Redecorating

Rebranding vs. Redecorating

Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more...
The Importance of Buffers

The Importance of Buffers

In the two years of chemistry I took in college, the worst labs were always titrations. (Besides the one where I spent 3 hours synthesizing a compound only to spill it out of my flask with 10 minutes left in the protocol.) In a titration, you add tiny amounts of...
The Assistant That I Pay $10 a Month

The Assistant That I Pay $10 a Month

I have an assistant that sends my questionnaires, invoices and contracts, collects payments, tracks job time, manages my task list and workflow, collects leads, automatically sends e-mails, and generally makes me look way more put-together than I actually feel. And I...
Getting Started with Content Marketing

Getting Started with Content Marketing

Last week I had the honor of presenting at the inaugural Zurie Business Series. It was great to reconnect with the creative community in my hometown, and share about one of my favorite marketing strategies: content marketing. Many business owners, including myself,...
The Value of Rejection

The Value of Rejection

For me, finding freelance clients is a lot like dating, except I have a much better success record with finding clients than I did with dating. Before I met Science Guy, I was positive that every person I dated was going to be my husband. I still have a tendency to do...
My Best No Ever

My Best No Ever

I seem to be starting off the year on a major No kick. (See also: this previous post.) But I think there is so much value in learning to choose what we do with our time and energy. Let me tell you about my best no ever. About a year ago, I applied for an internship at...
When to Say No So You Can Say Yes

When to Say No So You Can Say Yes

The problem with being moderately to extremely good at whatever I try (besides remaining humble about it, of course) is that I’ve always had difficulty determining what I actually need to spend my time and energy on. One of the biggest lessons I’ve learned...
Goal- and Habit- Setting Worksheet

Goal- and Habit- Setting Worksheet

I can only think of one time that the whole New Year’s resolution thing worked for me, and it wasn’t even New Year’s. At the beginning of the last summer before I graduated college, I made a list of a bunch of things I wanted to do. Most of them were...
How Relationship Mistakes Improved My Marketing

How Relationship Mistakes Improved My Marketing

You need to know, rely on, and trust a person before you commit to a relationship with them. It was good adviiiiiiiiiiiiiiice that I just didn’t taaaaake. Unfortunately, I chose instead to follow the other evangelical suggestions that advocated a straight dash...