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3 Ways to Bring Personality to Your Brand

I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot about my clients in a short amount …

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3 Paths to an Online Business

I’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in exchange for Neopoints and rare items.) I’ve been blogging in …

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My Most Expensive Business Mistake

Even though I have no formal training in business, marketing, or writing anything besides literary analysis essays, the learning curve for the A-minus Mama seems to be less horrifyingly steep than, say, teaching a room full of teenagers about sexual reproduction. (In EUKARYOTIC CELLS, kids, please calm dow–okay, class dismissed, …

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Freelancing: Just Like Learning to Ride a Trike

When I started my own business, I set myself 3 simple and relatively modest goals: Work 15-20 focused hours per week. (i.e. not while trying to juggle a small child) Replace my teaching salary. (I didn’t think to specify pre- or post-tax, but it gave me a concrete number to …

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Rebranding vs. Redecorating

Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more sense within …

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The Importance of Buffers

In the two years of chemistry I took in college, the worst labs were always titrations. (Besides the one where I spent 3 hours synthesizing a compound only to spill it out of my flask with 10 minutes left in the protocol.) In a titration, you add tiny amounts of …

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The Assistant That I Pay $10 a Month

I have an assistant that sends my questionnaires, invoices and contracts, collects payments, tracks job time, manages my task list and workflow, collects leads, automatically sends e-mails, and generally makes me look way more put-together than I actually feel. And I only pay her $10 a month*. Now before you …

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Getting Started with Content Marketing

Last week I had the honor of presenting at the inaugural Zurie Business Series. It was great to reconnect with the creative community in my hometown, and share about one of my favorite marketing strategies: content marketing. Many business owners, including myself, have a tendency to propose on the first …

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The Value of Rejection

For me, finding freelance clients is a lot like dating, except I have a much better success record with finding clients than I did with dating. Before I met Science Guy, I was¬†positive¬†that every person I dated was going to be my husband. I still have a tendency to do …