3 Ways to Bring Personality to Your Brand

3 Ways to Bring Personality to Your Brand

I ask nearly all of my clients to complete a few quick personality and branding tests before we work together on their branding or marketing. I usually include Myers-Briggs Type Indicator (MBTI), Enneagram, and Brand Fascination Advantage. These tests tell me a lot...
3 Paths to an Online Business

3 Paths to an Online Business

I’ve been a digital entrepreneur for almost 20 years. (I’m 31.) I recently rediscovered my ancient Neopets account. There lies the earliest known evidence of my digital entrepreneurship. (I designed logos and banner images for guilds and shop pages in...
My Most Expensive Business Mistake

My Most Expensive Business Mistake

Even though I have no formal training in business, marketing, or writing anything besides literary analysis essays, the learning curve for the A-minus Mama seems to be less horrifyingly steep than, say, teaching a room full of teenagers about sexual reproduction. (In...
Freelancing: Just Like Learning to Ride a Trike

Freelancing: Just Like Learning to Ride a Trike

When I started my own business, I set myself 3 simple and relatively modest goals: Work 15-20 focused hours per week. (i.e. not while trying to juggle a small child) Replace my teaching salary. (I didn’t think to specify pre- or post-tax, but it gave me a...
Rebranding vs. Redecorating

Rebranding vs. Redecorating

Last month I had a bit of a fit after running out of emotional and mental buffer. I almost fired all of my clients, but fortunately did not go completely insane and destroy my business. Instead, I ended up canceling one contract and reworking another to make more...
The Importance of Buffers

The Importance of Buffers

In the two years of chemistry I took in college, the worst labs were always titrations. (Besides the one where I spent 3 hours synthesizing a compound only to spill it out of my flask with 10 minutes left in the protocol.) In a titration, you add tiny amounts of...