Hire Me

and stop tearing your hair out over your website and marketing
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My name is Jennifer, and I help creative service providers book more clients through web design and email marketing.

I've been blogging and building websites since approximately 2001, though we don't talk about my old Xanga page. I added email marketing strategy and copywriting to my services in 2016. I’ve been fortunate to work with a wide variety of clients, but I’m particularly interested in helping creatives of color build businesses that honor their time and talent.

About You

You're a service provider who builds bridges between people, communities, and cultures. You're busy doing your work and making a difference and hopefully also trying to be a functional human being. You don't have time to talk to every person in your audience, even though you know it matters and you really want to. You definitely don't have time to fiddle with your website. Focus on what you do best and leave the web and marketing stuff to me.

What do you need help with?

Email Marketing

I create and implement effective email marketing strategies that help writers sell their books and services. Stop guessing (and procrastinating) about what to write in your monthly newsletter and get a sustainable marketing plan in place for your work.
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An email sequence is only as good as the strategy behind it and that's where Jennifer comes in. Not only can she write some killer email copy, Jennifer's magic touch is in the strategy that powers those emails. Her frameworks consider every angle and are priceless in building out your email marketing. Put Jennifer in charge of your campaigns if you want emails that work as hard as she does!

Get the First Date Framework for your emails.

Don't ghost all your nice new subscribers! Learn how to write an engaging welcome e-mail sequence for your business that will help you sell more products or book more clients. You'll also receive other tips for email on the regular.

My Process

Research

We want your emails to sound like who you are AND speak directly your audience’s needs. Customer research allows me to develop targeted messaging.

Roadmap

We’ll figure out all the ways your message can reach your audience. Based on customer research, I’ll build strategic email funnels that convert interest to purchase.

Writing and Editing

I’ll write the copy for your funnel emails and show your readers how your work is perfect for them.

Implementation

I’ll implement your email strategy, including form and sequence setup within your ESP. We’ll run things for a few months, collect data, adjust as necessary, and test again.

Service Options

Email Pre-test Everyone starts here.

$750

  • It’s hard to know where to start if we don’t know what you already have. The Email Pre-test is a strategic inventory of one of your current email sequences, including analytics, content, pacing, and design. I then recommend changes and additions based on your goals.
  • Email audit report
  • Walkthrough video
  • Follow-up call
Show me how I’m doing.

Borrow My Brain for a full or half day

$650

and up
  • You can book a day or half day with me to tackle specific parts of your existing email strategy like implementing a new email funnel if you publish a new book. In general, I don’t start in the middle of the process, i.e. I can’t “just write something” without learning more about your audience and brand. Pre-test or existing customer research required.
I’ll take some of that brain!

Full Service Email for businesses ready to grow

$3500

and up

  • Voice of customer research
  • Strategy map
  • Email copywriting
  • Implementation
  • Testing and analysis
Let’s grow my platform!

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I attended a seminar Jenn did on email marketing and was impressed with her breadth of knowledge and organization and professionalism of the presentation. I knew then she was worth hiring! Before working with Jenn, I wasn’t sure the direction I wanted to take my business....she was a wealth of knowledge on others who have paved the way and offered a lot of creative solutions.

Web Design

I build Wordpress websites for authors, writers, and bloggers. But I don't just make them look pretty. I make them function smoothly so that your message can be shared with your readers. And I build in ways for you to create a community around your work.
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Without you, my business would have never got off the ground! Creating a website seemed like an impossible task, so I kept avoiding it. It wasn't until we started working together that I saw the potential and value in my services. This process helped me to take a Facebook page and an idea and turn it into a business that can actually help others.

My Process

Research

We want your website to both look and sound like who you are AND appeal to your audience. Customer research allows me to develop targeted messaging and visuals.

Roadmap

I will map out the different pieces of your website strategy, from site structure to marketing integration to visual branding.

Writing and Editing

Using the brand voice we develop in the research phase, I’ll write out all the supporting copy we need for your website. You’ll review and approve before I start building.

Implementation

I’ll rebuild your website according to our roadmap. You’ll also get instructional videos for maintenance.

Service Options

Website Pre-Test Everyone starts here.

$750

  • It’s hard to know where to start if we don’t know what you already have. The Website Audit is a strategic inventory of what’s going on with your current website: content, design, functionality. I then recommend changes and additions based on your goals.
  • Website audit report
  • Walkthrough video
  • Follow-up call
I’m ready for a pre-test.

Borrow My Brain for a full or half day

$650

and up
  • Maybe you need help knocking out a few specific upgrades to your website, like adding an online shop, formatting a downloadable study guide, or redoing your post category structure. Take advantage of the time I’ve spent learning how to do these things! Just ask me about your project and I’ll give you an estimated time frame. All services start with a free e-mail or phone consultation.
Yup, let me rent those fingers!

Full Design/Buld for growing businesses

$3500

and up
  • For those ready for a complete upgrade or rebuild of their website or blog.
  • Wordpress sites only
  • Visual branding
  • Marketing strategy
  • Copywriting
Please upgrade me!

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Jennifer overperformed and I was so happy that I chose her to help me redesign my website. She was fast and responsive and I felt like she really listened to what I wanted and needed. She helped me transform my website to look and sound like me and not everyone else. She even went out of her way with a couple of extra suggestions that I think will really help me give an elevated experience to my clients. Her work has helped me feel more confident and will allow me to stand out from others in my profession.

Frequently Asked Questions