E-mail remains the most effective and secure way to reach your existing and potential customers. (Here are some stats if you’re a data monster like me!) E-mail marketing is not at the mercy of giant social media platforms. Your list belongs to you forever, unless you do something gross and get flagged for spam.
This course will teach you the practical basics of how to use e-mail marketing to build a relationship with your audience and prepare them to buy your products or book your services.
You’ll learn how to:
- Write a welcome email sequence
- Segment your list
- Set up your signup form and automations in MailerLite or similar ESPs