Bust through imposter syndrome with the confidence of a mediocre white man.

Hey! I’m Jennifer. But you can call me Auntie.

I’m a Taiwanese-American thirtysomething with too many side projects and not enough filter. I write, podcast, and teach entrepreneurs of color how to build businesses that honor their time, skills, and creativity.

Let Auntie help you be brave and smart.

Listen to Auntie’s Podcast

Read Auntie’s Wisdom

Quit gambling with your business.

Use my free calculator to determine your baseline hourly rate and start charging based on value and profit, not your feelings. You'll also get weekly(ish) tidbits of business wisdom and probably some unsolicited advice as well.